GEC NEWS WIRESony is highlighting innovations in imaging, High Dynamic Range (HDR), IP and media solutions that enable the creation of dynamic content and increase workflow efficiencies for a range of applications and productions.
“In addition to driving the latest technological trends and innovations, Sony is honing our focus on the customer experience to become a long-term, strategic partner for our customers,” said Peter Kyriakos, head of marketing, Sony Professional Solutions MEA. “At NAB we will be displaying new products, updates to current products and a range of workflow solutions that meet the ever-changing needs of customers – from 4K live production and HDR to IP live production, media solutions, asset management and everything in between – allowing them to be in control of their future.”
At NAB, Sony will show products and technologies covering image capture including system cameras, handheld acquisition, ENG camcorders, motion picture cameras, interchangeable lens cameras, event production and compact production; HDR including select professional cameras and monitors; IP Live Production including live, high frame rate production servers and production switchers; and media solutions including storage, cloud and media asset management.
At NAB this year, Sony further evolves its 4K live solution adding metadata workflow to provide efficient content management over a Share Play-enabled network, allowing users to save significant time from production to on-air.
For HDR, Sony offers system, workflow and choices of recording formats that deliver unprecedented flexibility in every HDR production. Sony has already established its SR Live for HDR workflow, a straightforward system enabling an efficient workflow for simultaneous production of 4K HDR and HD SDR. Sony is also expanding its HDR capabilities in two enhancements, HD HDR Live broadcasting and Instant HDR workflow. Sony can offer the widest choice of video formats depending on users’ production requirements.
