Sony To Showcase 4K Products At World Luxury Expo

11 years ago

4K home cinema projector and 4K BRAVIA television displays will feature at the Expo

Sony will showcase the ultimate immersive visual experience for home cinema and television viewing at the World Luxury Expo in Abu Dhabi this weekend. Sony’s award-winning 4K home cinema projector and 4K BRAVIA television displays will feature at the Expo, demonstrating new levels of picture quality and perfection for luxury home cinema viewing.

Aydin Tolan, Head of displays, Sony Professional Solutions Middle East & Africa, said, “Seeing is ‘believing’ for the exceptional quality of Sony’s 4K display products. Our showcase takes the luxury home cinema experience to new heights and demonstrates a truly breathtaking picture display that is four-times the full HD experience. For decades Sony has pioneered new imaging technologies and the result is clear to see for any discerning viewer that wants to feel part of their choice of entertainment.”

Also showcased at the World Luxury Expo, Sony’s 4K BRAVIA LED displays demonstrate stunning picture quality in 84-inch, 65-inch and 55-inch screen sizes for entertainment throughout the home. Sony’s proprietary super-resolution high picture quality engine technology, optimized for 4K LED TV, means that viewers can enjoy any content – from movies, programmes and games, to photographs and the internet – reproduced into stunningly crisp, high-quality panoramic images and video with 4K resolution. Imaging is also enhanced by Sony’s new TRILUMINOS display, which creates an even wider palette of rich, ultra-real colours so that skies are bluer, seas look deeper and skin tones look even more true to life.

Tolan commented, “Home cinemas are incredibly popular across the region, offering individuals and families their choice of entertainment in the comfort of their own home. Our pioneering 4K technology makes more of this luxury with a sharp, clear and true picture quality that transports viewers into the movie, sport or game on screen. It’s an amazing experience and we look forward to demonstrating it for guests attending the show.”

The third edition of the World Luxury Expo series will be hosted at Emirates Palace, Abu Dhabi, 27-29 September 2013.