StarLink Joins Riverbed VAD Program

StarLink to Resell Riverbed’s Application Performance Platform to Maximize Performance for Customers with Hybrid IT Environments

StarLink has joined Riverbed Performance Value Added Distributor (VAD) Program in UAE.

The Riverbed VAD program is a value-based model, showcasing VAD partners that deliver value-added services in addition to logistical distribution. The VAD program enables StarLink to build closer relationships with resellers and provide high-value services and support so resellers can ensure their customers get the full benefit of the Riverbed Application Performance Platform in performance-engineering their hybrid enterprise for maximum application and business performance.

“Riverbed is the clear industry leader in application performance, and a significant addition to our portfolio,” said Nidal Othman, Managing Director at StarLink. “Our team is looking forward to building upon Riverbed’s existing success and delivering its best-of-breed product portfolio to even more enterprise and government customers.”

“Riverbed and its partner network are focused on investing in an entire portfolio of products to help our joint customers implement the Riverbed Application Performance Platform — the only platform that can detect and cure application and data delivery performance problems before end user’s even notice,” said Taj Elkhayat, Regional Vice President, Middle East and Africa, at Riverbed. “We are excited to partner with Starkink as we rationalize and improve our distribution landscape in Middle East and Africa. Through the Riverbed VAD program, our distributors benefit from being positioned to increase their bottom line and our partners benefit by working with the industry’s most qualified Riverbed distributors to maximize the performance of their evolving IT infrastructure and add value to our joint customers.”

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