GEC NEWS WIRESaudi Telecom Company (STC) of Saudi Arabia has selected the Teradata Aster Big Data Analytics Appliance as well as Teradata Hadoop to leverage customer insights and drive business efficiency.
In aiming to better understand its customers, STC deployed Teradata Aster, Teradata Hadoop appliance to capture and analyze social media data, as well as to manage and collect customer feedback data. The Teradata Aster solution will improve business decision-making by increasing the accuracy and speed of data-driven business insights, and by delivering measurable improvements in organizational performance and productivity. This will allow STC to deliver customized consumer campaigns and ultimately provide a unique customer experience.
“We are delighted that a leading telecommunications services provider such as STC has once again selected our technology to support its current business needs and drive future strategic development. Our solutions will enable STC to conduct much faster and deeper analyses, optimize their marketing through better understanding of their customers and ultimately yield a measurable return on investment.” said Jamil Jeitani, Country Manager for Saudi-Arabia at Teradata.
STC is currently planning the next phase of its big data analytics rollout that will introduce new analytical applications on top of this enhanced infrastructure. The planned applications include fraud detection using social media data, comprehensive customer experience index, path-to-churn modeling, influencers’ analysis and more.
