Synology appoints ASBIS Middle East as distributor for MENA region

Synology announced a partnership with ASBIS Middle East in the MENA region, with over 30 years of experience and a comprehensive portfolio of IT solutions.

“At a time when business continuity and sustainability is crucial, digital transformation is an imperative need for businesses,” said Mike Chen, Senior Sales Manager at Synology. “Our solutions enable businesses to be more flexible and better deal with uncertainties and new challenges in a cost-effective manner. Our partnership with ASBIS enables Synology to serve customers in the MENA market better.”

ASBIS ME Product Manager Najeem Thajudeen said: “Partnering with Synology is definitely a step in the right direction for us. Synology is an industry leader in network-attached storage solutions, moving over a million units a year worldwide.

He added: “2021 is a significant year for us as we resume moving forward on transformative IT technologies at an accelerated rate. Big data, artificial intelligence, and 5G are all technologies that will push storage demand higher.”

“ASBIS is able to combine its state-of-the-art supply chain management and market experience with Synology’s innovative and market-proven solutions, providing our local partners with the tools to deploy next-generation data management solutions confidently,” he said.

ASBIS has already started shipping Synology solutions and providing consultancy services through its trusted partners in the Middle East.