Enterprise Channel MEA spoke to Ertug Ayik, VP and MD, Middle East and Africa, HP, at GITEX Africa. He spoke about the rise of hybrid work and AI’s potential to enhance work
In the upcoming year, although global economies will continue to face multiple macroeconomic headwinds, recession, inflation and tightened financial conditions, there will also be growth opportunities in certain markets, especially in emerging
Ertug Ayik is appointed Managing Director of HP business in the Middle East and Africa regions. Ertug joined HP 25 years ago and during his career has held various executive positions covering