GEC NEWS WIRETechBridge Distribution MEA has partnered with Brady Corporation, a global leader in industrial identification and workplace safety products. This alliance aims to deliver innovative solutions across the Middle East and Africa (MEA), benefiting channel partners in healthcare, aviation, warehousing, oil and gas, and manufacturing sectors with high-quality products tailored to their specific needs.
Brady products make the world a safer, smarter place.
Brady Corporation is global leader renowned for its commitment to quality, innovation, customer satisfaction and sustainability initiatives. Companies around the globe trust Brady for their deep expertise and knowledge across a wide range of industries and applications powered by world class manufacturing. Some interesting facts about Brady:
- 88% of Fortune 500 companies use BRADY
- 70% of commercial aircraft in the world are identified by BRADY
- Committed to sustainability with ISO 14001
- Have 675+ patents under their
With a broad portfolio of identification and safety solutions, Brady stands out in the market due to its:
- High-Quality Products: Brady offers industry-leading labels, printers, software, and safety devices that ensure durability, reliability, and compliance with international
- Innovative Solutions: Brady continually invests in research and development, introducing cutting-edge technologies such as automated printing systems and intelligent asset tracking
- Comprehensive Support: Brady provides extensive technical support and training, ensuring that customers can effectively utilize their products to enhance productivity and
Bringing Unparalleled Solutions to the MEA Region
Through this partnership, TechBridge Distribution MEA will leverage Brady’s extensive product range to deliver comprehensive solutions that address the specific challenges faced by businesses in the MEA region. Channel partners can now access Brady’s superior products and benefit from TechBridge’s local expertise and dedicated support.
This partnership opens new opportunities for Channel Partners to expand their market reach and meet the growing demand for high-quality identification and safety solutions in the MEA region. In addition, they can leverage from access to premium products, enhanced local support C comprehensive training.
Steve Lockie, Managing Director of TechBridge Distribution MEA, said, “We are thrilled to partner with Brady Corporation, a name synonymous with excellence in large- scale industrial identification and safety solutions. This partnership will enable us to provide our channel partners with access to Brady’s world-class products, backed by our strong regional presence and support capabilities. Together, we will drive innovation and enhance workplace safety across the MEA region.”
Christophe Nelissen, Senior Regional Manager MEA of Brady Corporation, also
expressed enthusiasm, stating, “Our collaboration with TechBridge Distribution MEA represents a significant step forward in expanding our reach and impact in the MEA region. TechBridge’s commitment to a channel-first approach aligns perfectly with our mission to deliver high-quality solutions that meet the diverse needs of our customers in industries
such as healthcare, aviation, warehousing, oil and gas, and manufacturing. We look forward to working closely with TechBridge to bring unparalleled value to our partners and end-users.”
