TECOM Group has partnered with JCDecaux SA to pioneer digital advertising solutions, at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.
This community transformation project will include the installation of smart digital outdoor solutions as part of a wider initiative across TECOM Business Parks. At a signing ceremony in Dubai attended by Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux and Malek Al Malek CEO of TECOM Business Parks, TECOM Group said that it intends to reimagine its business communities, while spurring creativity through the installation of smart infrastructure which will enhance those innovative ecosystems.
Malek Sultan Al Malek, Chief Executive Officer at STECOM Business Parks, said: “Our new partnership with JCDecaux enables us to combine the strengths of the world’s leading outdoor advertising company with our own experience in building innovative business communities over the last decade. Together we will reimagine the future of our business parks that are recognised globally as being leaders in innovation and creativity, as we work towards common goals and write a new chapter in Dubai’s development.”
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “In TECOM Group, we have a partner that embraces new ideas and innovation, thus mirroring our own core values, and we are proud to be a part of the sustainable development of the city’s innovative communities. This partnership speaks of our ability to fulfil the needs of smart cities and brands through high value-added, fully customised, products and services.”
