The runaway story of data in the datacentre

Florian Malecki, Senior Director of International Product Marketing, StorageCraft Technology.
Florian Malecki, Senior Director of International Product Marketing, StorageCraft Technology.
5 years ago

The proliferation of data is reaching epic proportions, just when companies are discovering that they cannot simply upload it all into the cloud. What they need is a new approach to storage infrastructure that can manage their data growth and, at the same time, secure all of their unstructured data, wherever they put it.

StorageCraft provides data management and protection solutions for the next-generation hybrid data centre, be it on-premises or in the cloud. We assure modern business continuity with innovative, smarter and reliable enterprise-class IT solutions for businesses, serving organisations of all sizes, with millions of servers protected and several petabytes of data under management. 

StorageCraft solutions provide complete data protection, industry leading recovery and scalability for seamless business continuity. It is incredibly easy to deploy and manage, ensuring secure data protection, reduced downtime and improved productivity to organisations struggling with management, complexity, cost and risk associated with ageing legacy storage infrastructures.

Let us put the data growth problem under a magnifying lens. When people look at data, they are mostly conscious of the mission critical data – because, well it is mission critical. These require ultra-high performance with low-latency. Typically, they are databases or applications layered over databases. 

However, this typically represents only 10-20% of an enterprise’s data. The rest of the 80% is mostly made up of unstructured data. There are multiple data sources and typically are housed in different point solutions leading to complexity and poor utilisation of resources.

CIOs are looking for technologies that allow them to support and embrace the business initiatives. This also means solving the following pain points:

  • Storage and data resilience
  • Inefficiency and limited budgets
  • Business capacity
  • Growth and recoverability requirements
  • Data sovereignty compliance
  • Managing assets
  • Risk minimisation 

The proliferation of data is reaching epic proportions, just when companies are discovering that they cannot simply upload it all into the cloud. What they need is a new approach to storage infrastructure that can manage their data growth and, at the same time, secure all of their unstructured data, wherever they put it.

Choosing the right storage system for the new reality of cloud repatriation gives organisations peace of mind. It assures them that they can cost-effectively manage their increasing data volumes and gives them the confidence that their data is always securely at their fingertips.

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