Gartner survey underlined how digital business leaders are more likely than others to focus on design and creation of new digital business moments
According to a Gartner survey 32% of leaders at organizations with $250 million or more in annual revenue said they have a business that is a digital business, up from 22 percent in the same survey last year.
“Digital business moments of untapped opportunity and competition can rapidly change the dynamics across industries,” said Patrick Meehan, research vice president at Gartner. Innovative companies are tailoring digital business moments to complement their existing products and services.”
Other survey results show that executives already in digital business are invested in piloting and deploying, while those at companies in the planning phase are focusing on investigation and experimentation. The top priority for digital business front-runners is adopting new technology (70 percent). The next highest priorities — creating a highly collaborative environment (56 percent) and supporting customer-driven technology change (53 percent) — represent responses to an external stimulus and are characteristic of a healthy digital business. “The disruptive effects of digital business cannot be underestimated,” said Jorge Lopez, vice president and distinguished analyst at Gartner. . “Going forward, organizational leaders in other product and service categories will also need to adapt by restructuring the workforce, eliminating obsolete roles, and finding talent that can help design systems and workflows that optimize the use of things integrated with people and business to drive new value for customers.”
