GEC NEWS WIRESMB Networking Solutions Vendor moves to grow retail business in KSA
TP-LINK Technologies is rolling out several channel initiatives for retailer partners across KSA as part of a wider strategy to raise brand awareness and promote its networking and wireless solutions in the Kingdom.
Mark Zhao, Country Manager, KSA, TP-LINK Middle East, said, “We are planning to conduct several awareness campaigns with retail partners in Riyadh and Jeddah aimed at helping them to understand opportunities that are emerging in the market. In addition, we have been focusing together with our retailers on enhancing in store experiences for customers around the entire TP-LINK product array sold in the retail segment hence the need for them to have better product placement and displays in their stores.”
He explained that the company is upbeat about the retail business in Saudi Arabia and wants to continue the success it’s enjoying with all the retailers there. “We are delighted to have made progress with the networking and wireless solutions range of products in the retail sector,” he said. “With the Kingdom being the largest IT market in the Middle East and having a growing youthful population, a lot of our networking and wireless products are in demand. We are supporting all our retail partners to grow their business and to be able to competently sell to savvy consumers in the Kingdom.”
In another development, TP-LINK has revealed it has started the process of opening a local office in KSA, which will be fully operational in the near future.
