TP-LINK Targets Growth in Egypt Market

10 years ago

Vendor calls upon channel partners to capitalize on the improving business climate in Egypt

TP-LINK Technologies has urged its channel partners in Egypt to take advantage of the improving business climate and increasing government and public sector IT spending and grow their business to profitability.

Roger Gong, Sales Manager, Egypt, TP-LINK Middle East, said “We have started the process of creating a legal entity and the TP-LINK in-country office for Egypt will be ready soon,” he said. “We are already working with distributors who serve the traditional IT segment and service providers.”

Gong explained that as infrastructure development is driving growth in Egypt, it’s crucial that channel partners take advantage of the opportunities that are emerging as the need for Internet access and Internet connected device is growing rapidly. He pointed out that to support partners in the country, TP-LINK is planning initiatives for new and high-end product portfolio and these are already set.“We see most of TP-LINK’s growth in 2015 coming from the growing need to have Internet connected homes and growth in the SMB sector,” he said.”