SOHO and SMB Networking Solutions Vendor starts to develop business on the African Continent
TP-LINK Technologies is increasing its efforts to grow its channel business in Africa. It has already started working with in-country partners in East, West and Southern Africa.
Will Liu, General Manager, Africa at TP-LINK, Middle East, said: “Nigeria, Kenya and South Africa are markets that are shaping up well for the company in terms of channel business and market development initiatives. We already have partners on the ground that are taking out product to the market through retail and traditional reseller channel.”
With our increased focus on visibility, brand awareness and business development, they are aiming to have enhanced region presence in many countries in East, West and Southern Africa. They are already working with channel partners in Nigeria, Kenya and South Africa.
Liu xplained that TP-LINK is particularly encouraged by the rapid acceptance of its Outdoor Series base station product range, he said that he believes many small and medium enterprises (SMEs) and mid-sized companies will need the products and solutions. “Our 3G and 4G range of networking and wireless products have continued to grow and have been well received in all the countries we have introduced these solutions,” he remarked.