GEC NEWS WIREThe surveillance market is rapidly moving from analog to IP video surveillance offering. It not only offers scalability but also ease of manageability and remote monitoring
“The migration to IP based surveillance network relieves the IT administrators from the hassle to maintain two different networks both in terms of hardware and software. It also helps with future expansion.”
Due to rising security concerns across the globe, the video surveillance market has witnessed an increase in demand as well as technological innovations. According to an IHS report, the overall market for video equipment will grow by more than 12 percent in 2014. The fastest-growing product segments within that market will be fixed-dome and 180-/360-deg. network cameras. The transition from analog CCTV to IP video surveillance is happening on a fast pace. “Nowadays more and more users are moving towards IP based solutions, which help them to have common centralized networks for surveillance and their existing IP networks. The migration to IP based surveillance network relieves the IT administrators from the hassle to maintain two different networks both in terms of hardware and software. It also helps with future expansion,” comments Sakkeer Hussain K, Sales & Marketing Manager, D-Link.
Equipped with video analytics, IP Video Surveillance offers many performance and cost-effective advantages over the analog one. “Today, consumers are looking for products addressing their diverse needs with view to different surveillance situations and targeted areas. Accordingly, we carry IP camera models which cater to these needs. We offer Pan/Tilt/Zoom, Dome, Fixed, Fish Eye, and Fast Dome cameras,” informs Hussain.
The surveillance needs vary depending on the environment, hence D-Link’s products offer standard features like Full HD, IR, WDR, PIR, P-Iris, Color Night Vision, Motion Detection, Alerts, Continuous and Scheduled Patrolling on PTZ Cameras, Optical and Digital Zoom. “Additionally we carry video management software to manage the IP surveillance networks, both embedded along with the NVR as well as standalone,” he adds.
Security is no longer a vertical-driven need. It’s a major concern today and all sectors are investing the security infrastructure. Hussain says that the fastest growing verticals in almost all countries across the Middle East & Africa are Education, Hospitality, Healthcare, Government and Banking. “The Middle East market for video surveillance equipment will grow tremendously and the region is forecasted to continue to grow strongly. When compared to other regional markets, the Middle East represents a significant growth opportunity for manufacturers of video surveillance equipment due to the emerging nature of the market,” says Hussain.
The increased concern for security has also increased the scope of VaaS. D-Link offers video management software for local and remote monitoring of IP surveillance networks. In addition to this D-Link offers mydlink services that help remote monitoring on IP cameras anywhere anytime. “The video surveillance market has been experiencing significant growth across the globe for the past few years due to rising concerns for security and safety. This has resulted into an increased demand for technically advanced surveillance systems, thereby, creating huge growth opportunities for CCTV manufacturers, operators and distributors,” adds Hussain. The company has system integration partners across the MEA region dedicated and focused on the IP surveillance segment. “We also offer regular training and updates to our partners on new product offerings, technology enhancements which help them to compete and cater to market needs,” says Hussain.
Finally…
The pace at what technology is booming, the end customer demands are proportionally increasing at the same time. Accordingly, D-Link regularly keeps on enhancing its product range which keeps it in line with the competition and market needs. “In terms of opportunities, as security has become a prime concern, they will keep on increasing with view to the verticals. Our local presence, trainings and the fact that we are offering end-to-end solutions help our customers to achieve their targets. The analog CCTV cameras currently dominate the global CCTV market, but the scenario will change soon with network IP emerging as the leading technology,” concludes Hussain.
