UnifyApps has appointed Dalia Mansour as EMEA Director of Marketing, strengthening the company’s regional leadership as it accelerates growth across Europe, the Middle East and Africa. Based in Dubai, Mansour will lead brand, demand and partner marketing, with a focus on enterprise growth, account‑based marketing and high‑impact events.
Mansour joins UnifyApps after holding senior regional marketing roles at Sprinklr, OutSystems, and Boomi, where she developed integrated campaigns and executive engagement programs across MEA and APAC. She has received multiple industry recognitions, including Best Marketer at Sprinklr (2023) and Marketer of the Year by GEC Media Group (2024).
At UnifyApps, Mansour will focus on aligning marketing and sales to build regional brand visibility, strengthen partnerships, and drive enterprise engagement across key markets.
“We are delighted to welcome Dalia to UnifyApps at such an important stage of our growth,” said Haitham Elkhatib, CRO at UnifyApps. “Her proven ability to align marketing with sales and deliver measurable customer impact will be instrumental as we expand across EMEA. Dalia’s leadership will strengthen our go-to-market, deepen engagement with customers and partners, and help us realise our plans for the region.
Commenting on her appointment, Mansour said: “UnifyApps has a compelling vision and an ambitious roadmap. I am excited to partner with our leadership, sales and product teams to build a marketing organisation for the region that is data‑driven and customer‑obsessed. Our focus will be clear value for customers, stronger partner ecosystems and programmes that translate to revenue. I look forward to elevating the brand and telling our story across EMEA.
Mansour’s appointment follows UnifyApps’ recent expansion into the EMEA region, where enterprises are increasing investments in AI-driven business applications.
