GEC NEWS WIREWhat is the impact of the shift to the as-as-service model for channel partners?
The shift to the as-a-service model significantly impacts channel partners by transitioning them from a traditional one-time sales approach to a recurring revenue model. This shift requires channel partners to adapt their sales strategies and customer engagement models to accommodate subscription-based offerings. It introduces challenges like managing cash flow differently and ensuring consistent customer satisfaction to reduce churn rates. We can also support the best of both worlds with Pre-Paid Credits, taking advantage of cloud flexibility and also of cash flow prediction with controlled fluctuation. However, it also presents opportunities for steady revenue streams and deeper customer relationships through continuous engagement and value delivery.
How can channel partners leverage cloud services and incorporate them into their core offerings?
Channel partners can leverage cloud services by integrating them into their core offerings to meet evolving customer demands for flexible, scalable, and cost-effective solutions. They provide managed services, custom cloud solutions, and hybrid cloud environments that cater to specific client needs. Additionally, partners can enhance their portfolios by offering disaster recovery, cybersecurity, and data analytics services on cloud platforms. Also, for ephemeral platforms (like development), good practice would be to create them only during working hours, pushing teams to commit daily work. By becoming proficient in cloud technologies and obtaining relevant certifications, partners position themselves as trusted advisors and strategic partners to their clients.
How can channel partners provide added value beyond essential cloud services?
Channel partners provide added value beyond essential cloud services by offering comprehensive customer lifecycle management, personalized support, and tailored solutions that address specific business challenges. They can co-innovate with cloud providers to develop unique solutions, leverage advanced technologies like AI and automation, and create seamless, end-to-end customer experiences. Providing educational resources, training, and ongoing support help clients maximize the benefits of cloud adoption and can differentiate themselves in a competitive market by focusing on customer success and satisfaction. In short, innovate quickly, with security control, and supporting our customers’ time to market.
What are the future prospects for channel partners in the cloud space?
The prospects for channel partners in the cloud space are promising, with opportunities for growth driven by the increasing demand for cloud-based solutions and services. Businesses are becoming more and more complex, with migration to cloud, security on prem, and multi-cloud sourcing moves us defacto to a hybrid-multi-cloud environment. The way partners consume also needs to be flexible, like subscription, pre-paid and as-a-service models. The rise of hybrid-multi-cloud environments and the need for integrated, tailored solutions will further expand the role of channel partners. Additionally, partners that invest in skill-building and co-innovation with cloud providers will be well-positioned to capitalize on emerging technologies and evolving customer needs.
