GEC NEWS WIREStrengths
What are the solutions or qualities that separate you from your competition? In what areas does your organization perform exceptionally?
VAD Technologies is redefining Value-Added Distribution in the Era of Disruptive Technologies. In this spirit we has successfully introduced disruptive Technologies to the regional market in the Areas of (1) High Performance Storage, (2) Converged and Hyper-Converged Infrastructure, (3) AI and Smart featured Physical Security and (4) CyberSecurity. All Areas supported with Cloud-based Solutions to offer Partners a smooth transition into the “Everything-as-a-Service” Era. Especially the Area of High Performance Storage has performed exceptionally well, as Customers across the region are modernizing their Data Centers and prepare for ever growing Data growth.
Where is your customer growth coming from? Is it from the referrals or a particular sector like healthcare or BFSI?
VAD Technologies’ exponential growth over the recent years is coming from a large number of Key System Integrators, VARs, Solutions Providers and MSPs across the wider GCC Region, serving all Industry verticals.
Over the Years we have built an effective and focused Lead & Demand Generation Program to support our Partners and allow them to directly participate.
We are taking pride in this unique Account Mapping Methodology, which allows us to proactively recruit key Partners in the region to allow our Vendors an efficient and effective reach into strategic Customers.
For us it’s all about – Partners 1st!
With regards to your internal strengths, are you the first to innovate products in your industry? Do you have a strong customer base or partner base?
VAD Technologies’ Vision is to introduced disruptive Technologies to the regional market, as such we continuously scouting Vendors that are driven by innovation. Our Innovative Product & Solutions Portfolio currently covers appr. 20 Technology Leaders and a significant number of Vendor Alliances to holistically address the Enterprise Solutions needs of our Partners’ customers. We have achieved the highest Number of Certifications with key Vendors and been appointed as exclusive Authorised Service Provider for some.
What did your company do best this year? What are your greatest triumphs?
Despite an overall Challenging ICT Distribution Landscape and ongoing consolidation for the ICT Distribution, VAD Technologies has grown significantly over the recent past and established themselves as a Key Solutions Distributor. We are taking pride in working with all major Key System Integrators, VARs and Solutions Provider in the wider GCC Region.
Weakness
Where do your customers think you need to improve – advanced solutions, locations or competitive prices?
VAD Technologies has made major investments to grow the wider GCC Market and in particular the Business in the Kingdom of Saudi Arabia. The Team is have more frequent travel to Kuwait, Bahrain and Oman, and we have opened our legal Entity in Riyadh.
What were you company’s greatest disappointments or failures this year?
VAD Technologies has made major changes to its Physical Security Division. For too long we have been working with traditional CCTV Installers and ELV Partners, instead of reallocating our resources and efforts to focus on making the CCTV Install-base Smarter using AI and Smart Analytics. We already see the number of opportunities showing healthy growth again.
What is you biggest resource limitation?
VAD Technologies has built an effective and focused Lead & Demand Generation Program, which continuous to require strong resources with exceptional market knowledge and contacts.
Opportunities
What are your plans with regards to starting a new product line or expanding to a new geographical area? What are the new customers wants that you can meet?
For VAD Technologies’ scouting new Vendors that are driven by innovation is an ongoing process and will never stop. It’s us who need to be faster than all others and be the first to introduce new Technologies to our Partners and excite them.
What are the technological trends that are creating opportunities for you?
The sky is the Limit! For VAD Technologies’ it’s still important to stay focused and allocate the right resources to ensure exploration of a Technologies’ full potential.
Ultimately, we are still running a Business that needs to ensure the expected returns to its Shareholders.
How has the media coverage impacted the growth of your company?
Media plays an important role to brand our Business and attract Vendors and Partners.
Threats
What are your biggest concerns about your customers? How simple is your customer’s ease of departure?
We are concerned about some Partners still not making the right moves to stay relevant in the future. Partners continue pushing boxes, rather than building and investing in their own IP (Intellectual Property) to add true value to their Customers.
Who do you see as an emerging competition?
We are living in a time of disruption and as such, we see even Distribution in its pure form being disrupted. We see in some Markets “Marketing Agencies” with a strong expertise in Demand & Lead Generation entering the Distribution Business.
What are the major changes taking place in your industry that can threaten your organization?
The ongoing Cloudification and along with that new Go-To-Markets with a more direct approach is challenging the Value Added Distribution Business and we need to continue to innovate our own Go-To-Market, finding new ways to add value and build new Alliances beyond the traditional ICT Business.
General Information
How frequently do you conduct partner programs?
This is an ongoing exercise and depends on our Vendors, but we had 6 Programs running this year so far.
What are the new products/solutions added to your portfolio this year?
We will probably strengthen our High Performance Storage, AI and Smart featured Physical Security and CyberSecurity Portfolio
