GEC NEWS WIREVisa launched its Everywhere Initiative, an innovation program designed to encourage the development of the “next big thing” in payments, will expand into the Middle East and North Africa region. Entrants in Visa’s first-ever MENA Everywhere Initiative will have the opportunity to compete for a chance to win up to US$50,000 to support a development program with Visa, or through business partnership with Visa’s clients, and potentially have access to Visa APIs, executive mentors and technologists.
“In a highly dynamic industry, Visa’s Everywhere Initiative allows us to explore a host of ideas that solve business challenges, influence our product roadmaps, support our customers, and shape our culture of innovation,” said Kamran Siddiqi, Group Executive – Central & Eastern Europe, Middle East & Africa, Visa.
“With a clear goal of enabling cashless economies and financial inclusion, Visa is committed to fostering MENA’s entrepreneurial spirit and driving innovation in its payments landscape,” added Karl Tlais, Senior Director – Innovation & Strategic Partnerships, Central & Eastern Europe, Middle East & Africa, Visa.
Each challenge has been structured keeping in mind the niche dynamics of the local landscape. As the region’s domestic merchants rapidly expand their digital commerce proposition, payment gateways also must evolve at a neck-to-neck speed to offer their customers a hassle-free shopping experience.
