VMware vForum 2014 Themed as ‘Amplify The Possibilities’

The industry’s leading cloud computing and virtualization event to be held on 20 May 2014 in Riyadh

VMware vForum 2014 will be arriving in Riyadh in May, with more than 18,000 attendees expected to attend this year’s series, which will span 24 events across Europe, Middle East and Africa. The theme for 2014 is ‘Amplify The Possibilities’ and will focus on building the next generation of IT to enable organisations to thrive in the new mobile cloud era. During the event, attendees will hear from VMware and partners on the latest in cloud computing, virtualization and mobility strategies, and from organisations already reaping business benefits through true IT transformation.

The event will kick-off with a keynote from Jean-Pierre Brulard, Vice President, Southern Region, EMEA, VMware, on The Software-Defined Enterprise: Thriving in the Mobile-Cloud Era and will address how business expectations on IT have grown exponentially, the fundamental changes required in the way IT operates and the benefits software-defined enterprises can reap.

“IT innovation is no longer limited to the realm of technology. Now more than ever, it’s about driving business growth and new possibilities,” said Sam Tayan, Regional Manager, Middle East North Africa at VMware. “VMware vForum 2014 provides the opportunity to network with peers and hear industry leading insight on how all companies, from SMEs to global organisations, are successfully embracing the next generation of IT at the rapid pace required within businesses today.”

Focused around three main axes – Software-Defined Data Center, Hybrid Cloud and Mobility – VMware vForum 2014 includes presentations, demos, showcases, break-out sessions and partner networking opportunities. Whether organisations are just beginning their journey or already have an advanced solution in pursuit of the Software-Defined Data Center, the comprehensive agenda will offer new insight, ideas and an action plan to ensure they are ‘Built for the Fast Lane’ and make IT a transformative force within organisations.