GEC NEWS WIREJeff Mandell will take care of the new business unit including the Creative and Consumer Business Units.
Jeff Mandell recently joined Wacom’s Executive team as EVP Branded Business. In this newly created role Jeff Mandell will run all aspects of the branded business which includes the Creative and Consumer Business Units. He will directly report to Wacom’s CEO, Masahiko Yamada, and oversee a global team of over 225 professionals across Americas, EMEA, Japan, Asia-Pacific and China that generates ~$400 million in Sales.
Mr. Yamada said “Jeff Mandell has an excellent track record of developing and growing successful technology businesses through innovative thinking, world class products, and winning go-to-market strategies.”
Jeff Mandell said: “Wacom has captured the imagination of the world’s top creative professionals for many years and am excited to help expand their vision into high growth markets including 3D, Consumer, Mobility and the Cloud. I look forward to leveraging our passionate employees, dominant market position and strong technology to go to the next level.”
Prior to Wacom, Jeff was President, Global Accessories for $10Billion+ Brightstar, Other roles have included VP Marketing Americas at Ericsson (Mobile Phones), President/GM at Arcsoft (Digital Imaging Software & Services), and GM of an Imaging Products BU at Epson. Prior to this he was a management consultant and held senior leadership roles in brand management at two leading multi-national consumer package goods companies.
