EC News DeskRecognising that games on the market today use the latest in graphics technologies while also taking advantage of immersive environments such as augmented and virtual reality, Western Digital has introduced a portfolio of external storage solutions in the Middle East purpose-built for PC and console gamers.
The burgeoning gaming industry in the Middle East and Africa region, evident in its estimated value of $4.8 billion and year-on-year growth of 11%, continues to see the introduction of new games with more projects set to be launched throughout the year 2020. Gamers are consistently faced with the challenge of storage and performance with the existing console and PC storage range between 500GB-1TB which could be filled quickly with just a few games.
Building on the top-tier performance of the WD_Black SN750 NVMe SSD currently on the market, the five new solutions introduced by Western Digital have been thoughtfully designed to address these storage challenges, all based on the company’s recognised quality and reliability. They provide the performance, capacity and reliability to help PC and console gamers to drive their game and play without limits. The solutions include the WD_Black P50 Game Drive SSD, a first-to-industry SuperSpeed USB, 20Gb/s, USB 3.2 Gen 2×2 device.
Bringing this superior gaming experience to life, Western Digital unveils a pop-up gaming park at this year’s edition of the Etisalat Beach Canteen, the central hub of the ongoing Dubai Food Festival. Located at Jumeirah Beach behind Sunset Mall, the WD_Black Gaming Park will provide an immersive space for visitors to enjoy their favourite games on the beach up until March 14, 2020.
Designed for audiences of all ages, the gaming park will include an exclusive VR experience as well as designated spaces for other gaming consoles. At the main stage, one on one gaming tournaments will be held throughout the event with the chance for visitors to compete to win prizes from Western Digital. In addition, Yalla Esports, Dubai based esports startup and Western Digital partner, will also be conducting workshops on the topic of building a high performance PC and designing your own esports team logo.
Simultaneously at Virgin Megastore at the Mall of the Emirates in Dubai, visitors will be greeted by a WD_Black gaming zone including a VR driving simulation and other popular games.. At the activation, gaming enthusiasts stand the chance to register for a competition at the location to win exciting prizes by setting records on either game up until March 7, 2020.
“The performance and capacity limitations that gamers face today with their current systems limits their ability to take advantage of the increasingly immersive and responsive in-game experiences available today. We are tackling common gaming storage challenges to help make room for the latest releases, whether a gamer has been playing for years or is just starting out and looking for a high-performance edge. With the latest additions to our WD_Black portfolio, anyone from the casual to hardcore gamer can now capture a variety of games, in one accessible place,” said Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital Corporation.
