GEC NEWS WIREGitex 2014 was particularly a very good event for most of the exhibitors as they had a better number of walk-in customers and partner to their booth this year compared to the last year. Rittal Middle East, which was also part of this expo, had its fair share of success
“We are one of the important subsidiaries within our worldwide operations. Acknowledging the high growth in the ME region, our expectation is also high”
Rittal Middle East, the leading IT Infrastructure & Datacentre vendor had a smart approach to the Gitex 2014. Following over the years, the company had not only put up an Innovation Stand at the venue but also made it really swanky in order to attract more walks-ins and accommodate more solutions.
Asked about the company’s objective behind this year’s set up, Joseph Najjar, Managing Director, Rittal Middle East, said, “We have designed our stand based on our Smart Solutions. The solutions we have introduced (which are especially for Middle East) include Data Centre, Smart Systems including the Smart Package, Compact Server Room, TS IT rack with LCP Cooling – aimed at small and medium customers. Additionally we have introduced a new IT enclosure with protection category IP 55 for the oil & gas sector, a much sought-after product in the Middle East.”
When Joseph says Smart Solutions: it means the products are delivered as pre-configured & pre-installed units easing out additional installation timeframes. Of course there are different sizes of Smart Solutions to meet different needs, where you can start off with an all encompassed rack installed with UPS, Cooling, Environmental Monitoring, Access Control, Power Distribution & Fire Detection & extinguishing System, and add more such racks as your IT infrastructure grows, making it a truly scalable solution. Joseph added, “In the past the customers had to purchase every product independently, assemble and install them after preparing the site. With the Smart Solutions, Rittal has made it easier adopting a plug and play approach. Rittal is one of the pioneers to bring out this type of solution.
From the customers’ perspective, the Smart Solutions are ideal for the education, healthcare, construction, Banking & Insurance and government verticals/ arenas as these segments have distributed work environments and keep on expanding their operations time to time.
Another major highlight this year was the soft launch of Rimatrix S, Rittal’s standardised data centre modules. With a single part number the customer can now place an order for a pre designed standardised data centre module, saving time and other resources. Rittal offers these data centre modules in a standard room, container or an IT security room. Pre certification by TUV and a guaranteed PUE of 1.15 elevates the value offering of Rimatrix S, making it a real icing on the cake.
While Rittal has given a lot of thrust on the smart solutions this year, conventional solutions stand equally important – As showcased and displayed on their Innovation stand.
Finaly…
From a corporate growth perspective, Joseph concluded, “Rittal Middle East works as a family. We are one of the important subsidiaries within our worldwide operations. Acknowledging the high growth in the ME region, our expectation is also high. We will keep on investing in this market to expand our market share and attain growth.”
