Xerox EmiraXerox Emirates has appointed Redington Gulf as its authorized distributor in the UAE. Through this partnership, Xerox Emirates aims to expand the reach of its A3 office entry level Multi-Function Printers’ (MFP) and Xerox Scanners in the SME segment & grow its market share by over 200%.
The new partnership will provide Xerox Emirates access to Redington Gulf’s strong and extensive network of IT resellers, supply chain facilities and capitalize on its vast experience in the IT Volume Distribution segment. By partnering with Xerox Emirates, Redington Gulf will broaden their portfolio of IT offerings in the A3 office entry level Multi-Function Printers & Xerox Scanners segment. Xerox Emirates will also add value to this new partnership by offering training programs, special offers and incentives which will benefit Redington Gulf and its reseller network.
“We recognize that the small and medium businesses’ space is growing and our goal is to ensure that this sector is strongly supported with relevant technology offerings. Redington Gulf has a wide reach of IT Resellers and System Integrators and partnering with them helps us to capture every opportunity in the fast-growing SMB space,” says Chris Govier, General Manager at Xerox Emirates.
“The addition of Xerox to Redington’s brand portfolio will enable us to provide a more comprehensive set of solutions to our channel partners in both Single and Multi-function printing device segment. Redington will conduct channel awareness and recruitment programs to increase market share of Xerox in the reseller channel across UAE” said Ashish Bharti, President, Redington Gulf-Volume Division (Middle East).
