Zaidoun Arbad shares StarLink’s adaptive channel tactics and vision to enhance customer experience

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3 years ago

Zaidoun Arbad, Chief Operating Officer, StarLink describes how the VAD is restructuring its portfolio to align it with accelerated digital transformation in the region. He also answers multiple questions including: What are your hot products, solutions, services, programmes, expected in the next 24 months; Based on the last 18-24 months, what have been the principal pain points of your end customers or channel partners; Based on the last 18-24 months, what has been the feedback from end customers or channel partners about their expectations going forward; What are some of the best practices that end customers or channel partners need to adopt to better manage the next 24 months; Do you see legacy job roles getting transformed like CIO and CISO in the next 24 months? What are the expected executive job roles likely to surface in the next 24 months?

This year’s GITEX GLOBAL x Ai included 4,000 exhibitors, 35% of whom came to the region for the first time, from over 140 participating countries with 200 government ministries in attendance. A comprehensive range of digital leaders participated in regional events for the first time exclusively through GITEX GLOBAL x Ai Everything. These included, the AIoT firm redefining smart cities; Stripe, the world’s top Fintech unicorn; Zoom, the video conferencing platform that enabled remote work during the pandemic; Snowflake, the pioneering unicorn who reinvented cloud data solutions; and TeamViewer, whose software is installed on more than two billion devices. GITEX GLOBAL x Ai Everything was a major technology event with every leading technology player, including Amazon Web Services, Microsoft, Huawei, Dell Technologies, Ericsson, Intel, Avaya, Honeywell, HPE, Red Hat, Etisalat, du, Lenovo and Cisco, covering sectors including smart cities, cybersecurity, the data economy, mobility, healthcare, and telecoms amongst others.

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