GEC NEWS WIREZain Group and Cisco have successfully achieved a key milestone in expanding the telecommunications operator’s IP/MPLS network with technologies, setting the groundwork for new opportunities and business models to be developed. Zain Group is leveraging Cisco advanced segment routing platforms and WAN automation to bring the benefits of distributed intelligence and centralized control to its network. Cisco’s innovation around cloud-scale and automation will deliver next-generation network capabilities to Zain Group to enable simplification, scalability and open innovation that drive business results.
“The demands of the digital era means that we must prioritize improving speed and efficiency, defining a growth strategy based on new services, and ensuring security,” said Henri Kassab, Managing Director, International, Wholesale and Roaming, Zain Group. “These are the building blocks of our innovation that support our transformation in becoming an integrated digital lifestyle operator. With the support of Cisco’s leading technology, our future-ready network architecture positions us well to drive tangible business outcomes and meet the evolving demands of our customers.”
The deployment is a bold move toward network automation and represents a significant step towards a more resilient network that delivers high bandwidth, enhanced application intelligence for 5G, and a significantly improved end user experience that defines the network of the future. Cisco’s technology will also help Zain Group optimize network operations and offer a richer suite of differentiated services.
“The capabilities of Cisco’s segment routing, automation and our best of breed routing engines enable Zain Group to implement a programmable network that allows them to rapidly adapt to future customer needs,” said Ali Amer, Managing Director, Global Service Provider Sales, Cisco Middle East and Africa. “By fast tracking their network automation, Zain Group are future-proofing their network with an agile, scalable and secure architecture that supports their growth strategy and enhances their competitiveness.”
