GEC NEWS WIREZebra Technologies announced the new PartnerConnect Location and Tracking Specialisation for partners focused on selling RFID and real-time location systems (RTLS). Developed as a strategic component of Zebra’s award-winning PartnerConnect program, the new Location and Tracking Specialisation provides resellers with the tools they need to drive RFID and RTLS sales and help businesses successfully deploy these solutions for transformational business benefits.
Zebra’s Location and Tracking Specialisation recognises partner expertise and investment in passive and active RFID and RTLS technology solutions. Qualified program members will have exclusive access to business-building benefits including pre-qualified leads, growth incentives, discounts on RFID and RTLS portfolio offerings, go-to-market support, marketing funding, increased channel account management and planning as well as a customizable logo recognising their expertise in the industry.
Specialists in the program can sell and deploy location and tracking solutions while advanced specialists can sell and deploy at an enterprise-wide scale and deliver advanced integrations.
“Customers looking to implement Internet of Things (IoT) solutions need trusted, expert partners,” said Diego Gigli, Purchasing Manager at Temera. “This new specialisation with Zebra will help develop and grow our relationship net and the value we bring to our clients.”
Zebra leverages decades of experience and innovation with location solutions ranging from passive RFID tags on packages to the active tracking of athletes in real time, helping turn edge data into business value. These location and tracking solutions support the tracking of inventory, assets, and people in retail stores, warehouses, distribution centers, manufacturing lines, hospitals and sports arenas.
“In 2003, Dipole was the first company to introduce RFID at an industrial level in Spain,” said Santiago Depares, CEO of Dipole. “This specialisation helps distinguish us as leaders. It reinforces our relationship with Zebra and our customers who trust us to deliver solutions to meet their traceability, identification, labelling and data capture needs.”
Zebra also offers the industry’s broadest, field-proven RFID portfolio of fixed and mobile readers, printers/encoders and tags. Zebra was recognised as a Leader in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services for the past three years.
“With Zebra’s location and tracking solutions, partners can empower businesses to sense what’s happening, analyse or anticipate the implications, and decide their best next-action in real time,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s new Location and Tracking Specialisation exemplifies how the PartnerConnect program helps our partners differentiate themselves with their customers, while making it easier to work with us to grow their business and get rewarded for their commitment, competency and performance.”
