GEC NEWS WIRECOMPANY FACTS
Location: United Arab Emirates
Industry: Real Estate Website:
www. azizidevelopments.com
Azizi Developments is the real estate investment arm of Azizi Group. Established in 2007 with headquarters in Dubai, the company’s diverse experience in the property market has led the value of its current portfolio in the Emirate to over AED 45 billion, with more than 200 projects in the pipeline. Azizi Developments is a design and customer lead development company. This means a permanent dedication to understanding and meeting clients’ aspirations, developing distinctive homes that set the standard in contemporary building design and offering an unparalleled level of customer service.
C H A L L E N G E S
- Too many fake social media account
- A loss in the conversion of social media leads into business
- Management of content flow – lockdown on employee-led social outreach
S O L U T I O N
ZeroFOX Enterprise Solution
“As smart cities expand, it is becoming more essential for real estate developers and investors to keep cybersecurity top of mind. A smart building can improve building and tenant efficiency but can also
leave company information vulnerable to attacks. At Azizi Developments we have ensured that we have all the necessary cyber security measures in place for protecting our intellectual property, customer data, and brand image”
B E N E F I T S
- Increased control on Social Media channels
- Unified platform to assess and manage digital footprint for the brand
- Improved lead generation and capture leading to increase in business development
- Improved quality of interaction on behalf of the brand on Social Media leading to improved visibility plus increased confidence in the brand
“Nearly 70% of customers go to an organization’s Facebook page before making a buying decision, and protecting brand reputation is a no-brainer for every modern marketing team. Identifying and removing fake or fraudulent social accounts is now a top priority. With ZeroFOX we have ensured that our customer Azizi Developments company-owned social media and online digital accounts are protected with automated remediation to immediately hide or remove sensitive content”
TAKING CONTROL OF THE PROCESS
Head of Cyber Security at Azizi Developments, Ankit Satsangi, took matters into his own hands and decided to find a way to put an end to the mushrooming of fake online profiles and properties. A simple search for Social Media Risk Monitoring led him to the discovery of ZeroFOX – a company that also is a leader in Gartner reports.
SPECTRAMI implemented the system based on the proactive Threat Intelligence provided by Ankit, which offered ZerFOX for comprehensive visibility on what Azizi aims to achieve beyond the typical attack lifecycle, adding context and priority to global threats before, during, and after an attack. With this insight, it took less than a day to set permissions, align keywords, tags, and other relevant information; Zerofox did a clean sweep of all the different properties that went against the corporate policy that Ankit and his team had set in place.
Taking control and shutting down all the delinquent accounts on Twitter, Facebook, and Instagram was the first step. Under Ankit’s watchful guidance, ZeroFOX efficiently and accurately targeted all the social platforms and reported every errant account that had been created along with contact information of the person responsible for the account. The security team then efficiently dealt with the account by shutting them down with prejudice and contacted the owners with cease and desist notice.
ZeroFOX has helped Ankit to identify any websites that were made outside of the official websites deployed by the company – which were immediately disconnected, and site owners were notified.
TOO MANY COOKS SPOIL THE BROTH
Azizi Developments is one of the leading private real estate developers in the UAE. The awareness of their brand and the projects they are associated with has increased exponentially over the last few years. This led to resellers, agents, and employees trying to leverage the name of Azizi and their brand to improve their credibility within the market – especially on social media. The voice of content used was not unified, the frequency was irregular, and there were too many variations of the same profile floating around across the different social media platforms, thus cascading mixed messages to the end- user.
The online presence of the company was also tainted by the presence of multiple websites created by different stakeholders with the intent to promote themselves as the official representative of the brand and their offerings. The level of service and dedication provided was not up to the company mark as was discovered, and this led to the overall brand image getting diluted in the eyes of the customer.
Through the entire process, it was very evident that the brand of Azizi Developments was being tainted using social media dysfunction and misinterpretation – which lead to missed leads rough social media channels. With this unified approach laid down by Ankit Satsangi and the team at Azizi, and a closer watch on any scattered approach outside of the official channels, this changed over the past three months in dramatic style. Customers are more satisfied with the interaction with the brand, social media leads were no longer being missed out and were converted, into solid business, and overall brand awareness was increasing due to a concerted effort on a single account versus a divided approach across different social presence.
