GEC NEWS WIREZyxel Communications appointed Mamoun Abdullah as the company’s General Manager and Head of Channel for the Middle East region. Under his new position with the company, Abdullah will oversee the Middle East’s channel operations–placing key focus on identifying, mentoring and managing potential as well as current partners to grow in regional business of Zyxel. Abdullah is expected to lead the company’s continuing efforts to establish itself as the most channel friendly company while also implementing strategies that are aimed at increase effectiveness of marketing and communication to maximize the recall factor among channel partners.
Commenting on his new role, Abdullah said: “We will continue to build channel capacity planning, which places key emphasis on recruiting new partners, implementing an effective enablement plan, training and extending the consistent support for all routes to market to enable channel partners growing with Zyxel and increasing their profitability. With a new brand identify, we are looking forward to using partner program tools that will help build and support our partners–allowing them to put more focus on customer-centric solutions and exciting plans for partners.”
Prior to Zyxel, Abdullah previously worked with Unify Middle East, FVC Distributor, Exclusive Networks and Mindware Distributor. He believes in building trusted business relationships with channel partners to deliver the business commitment as partners are important for us to optimize our success. He will be based in Zyxel’s Dubai office and will be reporting directly to David Sorensen, Regional Director for Northern Europe, Benelux and Emerging Markets.
