Middlesex University Dubai’s presence at GITEX 2025 underscores the strength of collaboration between students, faculty, and industry. Through the Middlesex Innovation Hub, we are showcasing creativity, entrepreneurship, and impactful research with student-led projects, immersive demonstrations, and thought leadership. This presence reflects the alignment with UAE’s vision for innovation and digital transformation.
Participation is strengthened through strategic alliances with key partners including Unipreneur, GIA Hub, and DeepTech MEA. These collaborations highlight Middlesex University Dubai’s active role in nurturing the region’s innovation ecosystem, connecting our students and faculty with accelerators, incubators, and industry networks that drive entrepreneurship and technological advancement.
Students remain at the heart of this journey: more than 300 Middlesex University Dubai students will attend GITEX Global and Expand North Star, gaining invaluable first-hand exposure to cutting-edge technologies and entrepreneurial trends.
In addition to showcasing student-led innovations, we are spotlighting our growing academic portfolio, particularly new programmes in AI and Data Science. The faculty are also contributing as expert speakers on panels and discussions, further reinforcing our dual role as educators and innovation leaders.
We are presenting multiple flagship student innovations: ICue, Scentify and UDAMS.
These pioneering solutions highlight the practical applications of emerging technologies across smart cities, digital health, sustainability, and immersive realities, reaffirming our commitment to driving real-world impact.
AI serves as the unifying theme across all projects. ICue demonstrates how AI can transform sports training and performance analytics, while Scentify applies machine learning to identify perfume scents through advanced chemical detection sensors. UDAMS leverages predictive analytics and computer vision to promote safer driving behaviour.
Visitors will experience how these innovations harness data, algorithms, and human-centred design to address pressing challenges in health, sustainability, education, and beyond.
Beyond AI, our showcase brings together robotics, IoT, and immersive realities. Projects feature sensor-enabled prototypes and connected devices, AR, VR experiences for learning and simulation, and robotic systems that demonstrate automation and precision. We also highlight the potential of blockchain to enhance trust and transparency in digital ecosystems.
Together, these technologies reflect the interdisciplinary ethos of Middlesex University Dubai, where students and faculty co-create future-ready solutions by combining creativity, technical expertise, and entrepreneurial spirit. This fusion of transformative tools underscores our mission to prepare graduates for industries being reshaped by innovation
