Flexible storage consumption across on-premises and cloud

James Petter, VP International, Pure Storage.
James Petter, VP International, Pure Storage.
by
3 years ago

Pure as-a-Service is a flexible consumption model for hybrid-cloud, on-premises, and co-location, which delivers a true subscription service across block, file, and object storage without vendor lock-in or up-front capital investment.

The cloud is not a destination; it is a fundamentally different way of working, and customers want the cloud experience from their on-prem infrastructure. Companies are overwhelmingly turning to hybrid cloud approaches that combine the ease and simplicity of the public cloud with the performance and control of the private cloud and this is what Pure enables.

By combining the simplicity of the cloud operating model with on-demand consumption and back-end provisioning, hardware will become truly invisible — as it is in the cloud.

Companies are overwhelmingly turning to hybrid cloud that combines the ease of public cloud with the control of the private cloud

Pure Storage FlashArray X is the world’s first 100% all-flash end-to-end NVMe and NVMe-oF array, optimised for corporate and enterprise environments. It provides high performance, reliability, and availability for mission-critical operations, both block and file.

Pure Storage FlashArray C, the first all-QLC flash array, provides a 100% NVMe all-flash foundation for capacity-oriented applications, test and development workloads, multisite disaster recovery, and data protection.

FlashBladeR is the industry’s most advanced all-flash storage solution for consolidating fast file and object data. Pure FlashBlade is the industry’s leading Unified Fast File and Object storage platform that consolidates unstructured data and accelerates organisations’ progress to insight, innovation, and time to market.

Developed jointly with Cisco, FlashStackR combines compute, network, and storage to provide a modern infrastructure platform for business-critical applications, DevOps, and analytics.

Pure Fusion is a self-service, autonomous storage-as-code platform built for limitless scale, letting customers bring the cloud operating model anywhere and run, operate, and consume traditional storage like a cloud service.

Portworx by Pure Storage provides a fully integrated solution for persistent storage, data protection, disaster recovery, data security, cross-cloud and data migrations, and automated capacity management for applications running on Kubernetes.

Developed jointly with Cisco, FlashStackR combines compute, network, storage for DevOps, and analytics

Pure’s founding and enduring vision has been to bring simplicity and reliability to enterprise storage. Evergreen, Pure’s subscription service which eliminates refresh cycles and forklift upgrades: no competitor has been able to replicate it.

A comprehensive container strategy following Pure’s integration of Portworx to enable modern cloud-native applications. The entire portfolio can be delivered as-a-Service with no lock-in, complete flexibility and comprehensive Service Level Agreements.

The Pure Partner Program is designed to empower channel partners with everything they need, from sales resources and technical training to marketing support and incentives and rewards that drive the right behaviors, to accelerate their business and drive customer impact with Pure.

By listening to partner feedback on what they need most, Pure delivers continuous program advancements to help partners thrive and move their business forward.


Goals and strengths>> He has a mantra from his days in military service: serve to lead. The premise is simple, you should never expect someone to do something you yourself would not do. Be clear about what you stand for and deliver on it.

Offline>> I have always been extremely active, something that was only reinforced during my time in the military. I try to swim every day and find that exercise really helps me disconnect from work and clear my head.

START >> James Petter is responsible for the go-to-market strategy and ultimately revenue growth across LATAM, EMEA and APAC regions. He works closely with the team who are based worldwide and reports to Chief Revenue Officer, Dominic Delfino.

After eight years in the British Army, he moved into the private sector. Following stints with a couple of well-established technology providers, he decided to join Pure Storage in 2015.

At the time there was a lack of recognition of the skills and knowledge the forces provide. I had job applications rejected which was a challenge. It is important to ensure you have mentors to help you through.


By combining the simplicity of the cloud operating model with on-demand consumption and back-end provisioning, hardware will become invisible.

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