Feature
The global electronics and white goods manufacturer, Hisense, is dedicated to bringing innovative and smart technology products to the market. It launched a 100L9G Laser TV, the latest large-screen product from the TriChroma Laser TV series in July 2022. The 100-inch TV has revolutionised the market with its immersive eye-friendly experience for home viewers.
The cutting-edge technology uses triple-laser light for enhanced colour and brightness and has built-in DOLBY Atmos for cinema-level sound, all while saving on consumption costs. Hisense has unveiled a new line-up of Wi-Fi-enabled smart-tech home appliances and medical equipment and is also creating new categories with its smart commercial display and transportation solutions.
Hisense has 20 research and development centres and 29 industrial parks worldwide. It also has in-house teams focusing on exploring technology and launching products that can improve the consumer journey. The new range of home appliances is built with smart technology developed and designed as per the needs of consumers.
The 100L9G Laser TV uses triple-laser light for enhanced colour and brightness and has built-in DOLBY Atmos cinema-level sound
With its focus on the transformation in the digital world, Hisense has been constantly introducing state-of-the-art technology. For instance, the Laser TV is a perfect product that brings cinema to the living rooms with technology that provides an elite viewing experience. It also has the VIDAA OS that offers a frictionless viewing experience.
Technology is deeply rooted in Hisense’s culture and delivering pioneering products is key. As a competitive brand, the company constantly works toward introducing new technology to the market and has an expansive product portfolio, ranging from entertainment and home appliances to healthcare and retail. Its U8G TV model caters to the gaming audience, while its ground-breaking Laser TVs offer cinematic experiences to viewers. Similarly, the ULED 8K Mini-Led Series comes with a unique backlight technology, perfect for movie buffs.
At Hisense, consumers’ needs are at the centre of innovation and it is important to exceed expectations when bringing new products to market, including home appliances.
Hisense has a range of partners looking after its business across various countries. This eliminates operational challenges and makes for a more streamlined strategy. The company allocates an official distributor and marketing team in each market, enabling them to leverage their knowledge and expertise for better results and help Hisense penetrate untapped markets.
Working closely with the distributors is essential for Hisense as the shared knowledge and regional expertise allow the company to quickly understand and overcome operational obstacles in new markets. Hisense adopts an omnichannel approach, integrating varying shopping methods for consumers. The company’s pure-play business model focuses on consumer electronics, increasing brand equity across all markets.
Innovation never stops at Hisense where smart technology has always been the way forward. The company constantly analyses Big Data and Artificial Intelligence to reshape technology as it currently stands. It aims to launch products that have state-of-the-art technology and make consumer’s day-to-day life easier.
The company made its entrance into the healthcare industry with radiology monitors and ultrasound devices that are undergoing final testing in hospitals across the region. In the next few years, Hisense aims to revolutionise the lives of surgeons by providing high-tech advanced technology medical equipment that provides clearer imaging that can reduce doubt and improve results. Besides, medical equipment Hisense has also expanded into mobile phones.
In March this year, Hisense launched its first branded store in the Middle East, marking a milestone in the company’s regional expansion. It was later awarded Dubai’s Quality Global Award by the Department of Economy and Tourism. It is also an official sponsor of the FIFA World Cup 2022.
TOP EXECUTIVE
Jason has an experience of more than 12 years in the consumer electronics industry, leading South Africa’s home appliances division. He generated the highest market share for Hisense refrigerators and expanded business categories to include other home appliances. Since 2020, under his leadership, Hisense has grown by double digits across the MENA region.
Since 2018, Jason has helped improve the brand equity and awareness about the company with the business registering exponential year-on-year growth. He has also helped strengthen distribution coverage, channel penetration, new product introductions, and e-commerce set-up. The company has also increased its focus on brand-building through sponsorships and the first store in Dubai and aims to add more in Qatar and Saudi Arabia.
