GEC NEWS WIREIn today’s era of increased competition and narrowing profit margins, channel partners are looking for ways to drive profitable growth – a fundamental aspect crucial for any sustainable and successful channel program. In fact, this stands as the one of the most important tenets for IT vendors to consider when fostering relationships within the channel. HP, known for its longstanding commitment to partner support, exemplifies this understanding.
Unlocking AI-driven Growth Opportunities
This commitment was palpable at this year’s HP Amplify Partner conference in Palo Alto, where the company unveiled a comprehensive suite of benefits aimed at propelling partner growth, particularly in the domain of AI (artificial intelligence).
The new benefits of the Amplify Partner program announced at the Amplify Partner conference include the first role-based AI partner training and certification program and a new ‘Growth Play’ opportunity tailored for AI data science. Boasting a portfolio of over a hundred AI-enabled solutions and the company’s ‘Future Ready’ strategy, HP says it is unlocking new opportunities for partners to create long-term sustainable growth.
Speaking at the event, Kobi Elbaz, SVP and GM of Global Channel, Sales Innovation, and Operations at HP, said the Amplify Partner program is the only channel program in the industry to go beyond performance models. “Partners are essential to unlocking growth opportunities and serving customers and we aim to provide the right program, the right training, and the right growth opportunities and benefits to make it easier to sell our world-class products and services. Together, we have the Future Ready portfolio, operations, and partners to win,” he said.
HP is confident that AI will open new opportunities for market expansion and operational improvements for its partners while also elevating customer experiences. However, HP underscores the critical importance of trust in the integrity of AI technology, a confidence that can be established only through robust collaboration with a trusted vendor.
To transform partners into trusted advisors for customers seeking the right AI products and solutions, HP has partnered with NVIDIA to create the initial series of advanced training modules of its Future Ready AI MasterClass. Powered by HP University, subsequent releases will strive to continuously enhance the skills and capabilities of HP Amplify partners, enabling them to remain at the forefront of the rapidly evolving AI landscape.
Amplify Plays on Growth
Starting in May, all HP Amplify commercial partners will gain access to Amplify Growth Plays, a fresh program centered on HP’s growth categories. Growth Plays provides tools, advanced capabilities, and compensation elements, rewarding partners with customized benefits to boost incremental profitability.
Furthermore, HP is streamlining the Amplify partner membership framework to enhance access to its expanded product and service lineup. Amplify members can now take advantage of HP’s new customized approach to address customer needs, facilitated by a unified framework and a two-track structure – synergy and power.
As part of the power partner track, HP has introduced new distinctions for enrolled partners: power elite and global power elite. This structure rewards partners who operate on a large scale and deliver significant revenue and capabilities.
HP is also expanding its partner sustainability assessment and training initiative, HP Amplify Impact, to distribution partners in nearly 50 countries. Launched in 2021, this program has already provided essential knowledge and tools to over 40 percent of Amplify partners, enabling them to advocate for positive change. By emphasizing sustainability as a crucial competitive edge, HP says Amplify partners can make a substantial impact in areas like climate action, human rights, and digital equity.
Following the new partner program announcements, the event marked the launch of what HP asserts is the industry’s most extensive range of AI PCs. Spanning from HP Elite laptops engineered for seamless collaboration to Z by HP mobile workstations, these AI-integrated devices promise to enhance productivity and user experiences in hybrid work settings. Particularly noteworthy among the new announcements was the unveiling of the AI Creation Center, offering data scientists a comprehensive workstation solution for AI development.
