HP

Peter Oganesean, Managing Director, HP Middle East and East Africa.
Peter Oganesean, Managing Director, HP Middle East and East Africa.

Knowledge workers are feeling unfulfilled

With Gen Z set to make up 27% of the global workforce at the end of 2025, organisations are entering a new phase of workforce expectations. This generation brings a different set
7 days ago
HP’s MD of MEA, Ertug Ayik
HP’s MD of MEA, Ertug Ayik

HP to amplify AI at GITEX

At GITEX 2025, HP is putting the spotlight on how AI PCs and the Workforce Experience Platform are transforming the future of work. These innovations go beyond devices; they represent a shift toward more intelligent, secure,
9 months ago
HP’s MD of MEA, Ertug Ayik
HP’s MD of MEA, Ertug Ayik

The future of work is personal

HP’s MD of MEA, Ertug Ayik on AI, productivity, and redefining employee experience. How can organizations move beyond a one-size-fits-all approach to truly personalize the employee experience? To truly personalize work, organizations
1 year ago

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