Today: May 19, 2026
4 years ago

A business runs on more than IT says ServiceNow’s Jessica Constantinidis

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Jessica Constantinidis, Field Innovation Officer EMEA, ServiceNow explains to Arun Shankar, Editor GEC Media Group, that the vendor is engaged in discussion with C-level executives about their challenges – how can we accelerate their P&L. How do we make the ecosystem of IT work and ensure the business is working end to end. How can IT processes be automated, accelerated and streamlined. A key challenge is many of the business processes are not based in IT.

From Oct 10 to 14, Dubai World Trade Centre hosted the global tech ecosystem, with over 1,000 thought provoking speakers, 5,000+ companies from 90 countries, across 26 halls and 2 million sq ft of exhibition space. The GITEX 3.0 edition featured seven technology themes: North Star Dubai start-ups, Ai Everything, Future Blockchain Summit in association with VARA, Fintech Surge, Marketing Mania, GLOBAL DevSlam and X-VERSE.

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