ADFCA’s new CRM Implementation to improve food safety within F&B market in Abu Dhabi.
The Abu Dhabi Food Control Authority (ADFCA) has appointed Fujitsu to implement Oracle Siebel CRM to help manage its customer-facing operations when inspecting the standards of food safety in the manufacturing and distribution of food in Abu Dhabi emirate.
As part of its first project, Fujitsu will be implementing the Siebel CRM with ADFCA’s AIRS project. Following the implementation, due to go live in January 2016, the ADFCA’s current technology footprint will migrate into a seamless and unified operational system.
The Siebel CRM functionality will extend to field workers at ADFCA who will be able to utilize Siebel Enterprise Applications on mobile devices using SAP Mobility Platform for real-time updates. Speaking about its implementation, Ali Yousef Al Saad, Acting Director of Communication & Community Service Division, ADFCA said, “By putting customers at the center of our strategy, we can be a partner to their business and collaboratively contribute to the well-being of the community and citizens of Abu Dhabi. This has been the driver for implementing Oracle Siebel and why we chose Fujitsu.”
Farid Al-Sabbagh, Managing Director and Vice President of Fujitsu Middle East said in his address; “ADFCA are certainly ahead of the curve and are subsequently able to ensure the safe delivery of food to the public of Abu Dhabi as a result. A true example of human centricity in ICT.”
