Pure Storage, helps customers to put data to use while reducing the complexity and expense of managing the infrastructure behind it. Pure Storage delivers a modern data experience that empowers organisations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure Storage is the only vendor that has made all of its core products available as a service under one full, integrated portfolio. This represents the simplest on-ramp to the cloud for customers and is aligned with how the modern customer wants to buy.
Artificial intelligence, analytics, cloud and software defined are the four major technologies or trends that are impacting the datacenter market in the region. From this perspective, cloud is a particularly big driver for the simple fact that most CIOs have now moved beyond all on-premises or all cloud strategies to realise that both are powerful tools in delivering on their IT strategies.
They are opting instead for a hybrid IT approach with a real commitment to using both, on-prem and cloud driven through API’s providing developers with differentiated efficiency and faster release cycles.
We are seeing increased adoption of hybrid cloud. However, effective hybrid IT architecture requires bridging a cloud divide that exists at the application, management and storage layers. While significant technological strides have been made toward standardising at the orchestration layer, the challenge remains at the storage layer.
This requires businesses to look harder to find solutions that unify cloud and deliver a common set of data services across on-premises and cloud, enabling consistent storage capabilities, APIs, and resiliency so that applications can be built once and run anywhere in the hybrid cloud.
The accelerated adoption of machine learning and AI technologies means data will shift from an informational asset to the core of innovation. As a consequence, IT teams will have to make strategic decisions based on data types and will need to have the ability to quickly and seamlessly move an application born in the cloud to an on-premise environment, or vice-versa.
This will drive the datacentre market in 2020, ushering in the age of choice where public and on-premise worlds can now co-exist, bridged seamlessly with a common storage layer, so applications and data are free to move between clouds.
Businesses will increasingly demand reliable, high-performing, agile and cost-effective technology services that are simple to manage at scale. That scale will continue to increase to support growing datasets and real-time insight allowing businesses to stay ahead of the competition.
We will see more adoption of multi-cloud, delivering increased agility, mitigation of supply-side risk and the capability to scale workloads in line with business needs. As a result, businesses will be able to host their services optimally — choices will include Software-as-a-Service providers, the public cloud and on-prem or hosted datacenters. Having the flexibility to optimise across these environments will be essential.
