GEC NEWS WIREAccording to a survey of global consumers sponsored by Intel Security, a majority of respondents worldwide (54 percent) indicated they might be willing to share their personal data collected from their smart home with companies in exchange for money, and 70 percent agree that companies should give coupons and discounts to customers in return for data about device usage. The survey also found that 77 percent of respondents believe smart homes will be as common in 2025 as smartphones are today, but 66 percent are also very concerned about smart home data being hacked by cybercriminals.
Raj Samani, VP & CTO, EMEA at Intel Security said, “The survey shows that many individuals would be comfortable sharing that data for a price, but they are still understandably concerned about cyber threats. Security has to be foundational to the Internet of Things and when done right, it can be an enabler of IoT.”
Consumers were less enthusiastic about existing security methods such as passwords, with 4 in 10 foreseeing passwords as a frustration with smart homes, and three-quarters (75 percent) indicating they are at least somewhat anxious about the number of passwords likely to be required to manage smart homes. However, biometrics scored well as an alternative for accessing smart homes. When asked to select several preferred forms of biometric security, 54 percent opted for fingerprints, 46 percent for voice recognition and 42 percent for eye scans.
