ASUS hosted its Partner Excellence Night 2026 in recognition of its partners. Held at Fairmont, The Palm in Dubai, the company also unveiled the ExpertBook Ultra, where attendees experienced the device’s innovative design and AI-powered features. The event also highlighted milestone achievements in the past year, and ASUS’s partner ecosystem was honored for their contribution.
“ASUS Partner Excellence Night 2026 is a chance for us to acknowledge our partners for their commitment and trust. Their collaboration has been central to our growth in the region, all of which wouldn’t be possible without their consistent support,” said Tolga Özdil, Regional Commercial Director, Middle East, Turkey & Africa (META) at ASUS. “We are also excited to showcase our upcoming commercial offerings, including the highly anticipated ExpertBook Ultra.”
The night also served as the platform to debut ASUS’s upcoming flagship device, the ExpertBook Ultra, in the region. Weighing only less than a kilogram and measuring 10.9 mm thin, the laptop is engineered for next-generation professionals and business leaders looking for the right mobile computing device in the era of AI. Inside, it’s powered by up to an Intel Core Ultra X9 Series 3 processor and comes with up to 50 TOPS NPU, efficiently taking on AI tasks on-device without compromising performance and battery life. ASUS MyExpert comes pre-installed, which is a collection of AI-powered tools plus built-in enterprise-grade security to safeguard private and confidential data.
With Partner Excellence Night 2026, ASUS Business is committed to empowering partners in delivering the best AI-ready solutions for customers. This event, along with the company’s other initiatives, is in line with the UAE National Strategy for Artificial Intelligence 2031, aiming to position the country as a global leader in AI through investment in talent and technology in key industries.
ASUS has honored the following partners for their achievements in 2025:
- Emerging Partner of the Year: Technoplus
- Silver Partner of the Year: Goodwill Infotech
- Platinum Partner of the Year: MarsSys
- Emerging Distributor of the Year: Tartan
- Distributor of the Year: Cellutech
- Partner of the Year – NUC Business: Supertech
- Distributor of the Year – NUC Business: ASBIS
- AI Factory Deployment Partner of the Year – ISG Business: MBUZZ
