GEC NEWS WIREPlease tell us about Shure.
Shure is a manufacturer of microphones and audio electronics. We were managing via our German office earlier and four years ago opened an office in Dubai to focus on developing the region.
How are audio technologies transforming the way enterprise communication is functioned?
Digital technology is taking the front seat as the Middle East economies are driving forward to diversify from oil to a service- and tourism-oriented economy. According to Gartner, IT spending in the Middle East topped USD213 billion in 2016 and is projected to increase to USD220 billion and USD235 billion in 2017 and 2018 respectively. Transformation projects in banking and financial services, retail, healthcare and hospitality are fuelling demand for Information and Communications Technology (ICT) services and hardware.
Retail, hospitality, sporting, music and concert events open up immense opportunities for high-quality audio, digital signage, ultra-high definition LED walls and other pro-AV installations. Professional Audiovisual (pro-AV) solutions and especially high-quality audio have a key role to play in projects related to government, education, corporate and the MICE industry.
Internet of Things (IoT) and Cloud Computing are transforming industries, including the field of AV technology. Instead of working as an independent system, modern consumers are now looking at AV as a component within a larger, more fully integrated communications field. Shure stands at the forefront of this convergence of audio and IT, delivering innovative, ground-breaking technology with unmatched intelligibility.
What did the company showcase at InfoComm MEA?
At InfoComm MEA, Shure showcased their solutions that can bring value to various verticals. Under the education sector, Shure microphone systems provide audio capture for teachers, lecturers and students, improving the clarity of communication. Shure also shared details on Microflex Complete which is an ideal conference system for rooms that are used for organized board meetings, legislative proceedings, or training events in governments. The Microflex Complete Wireless system overcomes cable limitations at off-site meetings, in rooms with flexible seating, or even in historic buildings.
What were the key take ways from InfoComm MEA?
InfoComm MEA is the region’s foremost Professional Audiovisual (pro-AV) and Information Communications Technology (ICT) show. It is where industry players and experts showcase, share and incubate ideas. We were excited to be there and help influencers and decision-makers seek and find solutions to propel their businesses.
How do you plan to go to market in 2018?
As technology leader, we understand the importance of high audio quality for increasing business productivity and efficiency and as per our market research, we have found out that the verticals of education, government and corporates see some of the greatest demand for audio electronics. These have also been identified as our key sectors for growth. As the Middle East stands on the cusp of a digital revolution, there is a vast expanse of opportunities and digital boom is up for grabs. It is therefore an important time and a crucial step to diversify our offerings.
