GEC NEWS WIREBahrain-based company is latest GCC retail giant to invest in AED17bn CRM Industry
Bukumal has successfully installed Sage CRM with the help of Fakhroo Information Technology Services after noting the need for automated sales processes for its customer relationship projects.
Bukumal’s decision to switch to Sage CRM was reinforced by its easy-to-use setup and installation processes, which saw the implementation of the modules happen in phases, with testing and revisions as required. Staff also underwent the necessary training to familiarize themselves with the system.
Hassan Ansari, Executive Manager-SCM & Operations for Bukamal acknowledged that implementing Sage CRM has enabled Bukamal to take informed critical decisions and assist them in planning for the future. “Now, we have a more improved and efficient sales process, along with the ability to have instant reports, because everything is neatly stored in one place,” he noted, adding that Bukumal’s investment was money well spent for a solution-driven software that meets customers’ requirements.
With Sage CRM Sales Force Automation, real-time sales opportunity analysis is provided instantly. Sage CRM provides a snapshot of all opportunities within the sales pipeline, enabling Sales Executives to effectively analyze and manage deals at every stage,” said Reggie Fernandes, Regional Director at Sage ME.
