GEC NEWS WIREThe IoT market remains fragmented in EMEA stemming from a disconnect between IT and business departments over what IoT is and how it should be used. This is according to a new survey of 1,400 business and IT leaders from 11 countries in Europe and the Middle East.
Findings from ‘The EMEA IoT showdown: Business vs. IT’ from Aruba, a Hewlett Packard Enterprise company, show that while there is a 50% adoption rate of IoT across the region, set to rise to 82% by 2019, there is a clear lack of alignment between business and IT leadership regarding what IoT is, how it is being used and even whether it has been adopted.
A number of key trends show how IT and business leaders are at an impasse on IoT: Differing Definitions: Fundamentally, IT and business departments have not yet agreed on what IoT is. Nearly two-thirds (65%) of IT leaders define IoT as ‘adding internet connectivity to everyday objects’ while nearly half (48%) of business leaders give IoT a rather contrasting term: ‘automation of building services’. Conflicting Priorities: Similarly, the use cases for IoT vary across departments.
Morten Illum, VP of EMEA at Aruba commented on the findings: “It’s clear that there are conflicting views within departments on IoT, but with IoT adoption moving at an unprecedented rate and the business reporting clear business value from IoT, it is essential that there is an open dialogue around IoT to ensure cohesion on IoT adoption. Conflicting priorities could mean disruption in its success within the organization”.
