Canon Central and North Africa (CCNA) hosted its second Partner Conference in Luxor, Egypt, over three days. During the event, Canon highlighted its commitment to the region and its strategy to expand its network of partners across new and existing markets in Africa.
The event, which brought together more than 135 partners from 45 countries in Africa, further underlines Canon’s focus on being closer to its customer and strengthening its regional presence. The Annual Partner Conference served as a key platform for the company to highlight its achievements in 2017 and to outline the strategic growth priorities and opportunities in 2018, which also included organisational enhancements to better serve its partners.
Roman Troedthandl, Managing Director of CCNA, said: “The Annual Partner Conference is a flagship event, and being in Luxor is extremely significant as we reflect on the incredibly history of the past while focusing on the path of the future ahead of us. As we celebrate our achievements, Canon also aims to discuss business growth opportunities and strengthen our association with our partners, who contribute significantly to our success. Africa region is of strategic importance to us, and with the support of our partners, we have been able to make strong inroads in building our market share.”
At the Conference, Roman Troedthandl highlighted the initiatives by Canon in the region including expanding its presence with partners in Senegal, Ivory Coast, Nigeria and Morocco, all of which reflect Canon’s emphasis on being closer to its customers by providing targeted, on-ground support.
CCNA will continue to build on the momentum through its objectives set for 2017 including growing and enhancing the market through market assessment with a key focus on new partner development, in addition to channel expansion and adding market value. The company’s plan and strategies for the next year also include maintaining its market share by providing a full range of products and managing them by using its overall business operations.
