Carving a Niche

Please tell us more about Skyhigh.

This is our debut at the RSA conference. Skyhigh allows people to ensure that cloud developments are secure and safe. Our participation in various events helps us understand the market better whilst leveraging our position as well. RSA is an educational place in the GCC to talk about the whole area of cloud security.

What demand do you see for your solutions in the region?

We have already had some major customer wins in the region and we have seen a great demand for our services in leading services organizations that operate on a global scale. As an example, Etihad airways is one of our customers. They have a massive scale of individual and corporate data that needs to be highly secure, whether it hosted on or off-premise.

What is your go to market strategy in the Middle East?

Currently, we have a worldwide presence but the sectors or verticals that we cater to are in a stage of education and growth. We are not hurrying with the process of reaching to the market to ensure that we provide tailor-made services and the support to our customers. At present we’re not aiming at small and medium business enterprises. We do not have a local office in the Middle East and we are using Z Services as our go-to- market partner. We trust them and their team in delivering our expertise and solutions in the Middle East.

What were your key takeaways from RSA?

Besides speaking to our existing customers, we also looked at new prospects and partners. We also spoke to other technology companies to ensure that what we did can integrate with their solutions too.