GEC NEWS WIRECompany aims to go international with global head quarter in UAE
Colorjet has launched its latest printer models, ‘Softjet Grand,’ and ‘Vastrajet’ during their participation at the 18th edition of Sign & Graphic Imaging (SGI) Dubai. The launch signals the start of the company’s move to distribute its products across the GCC and Eastern Europe region with the strategic aim of consolidating its customer base and strengthening its partner networks to promote its diverse product portfolio.
Looking to improve its market presence in the region, the company has expressed confidence in achieving 20 per cent growth in the coming year. Colorjet products are aligned towards two key segments—signage products and textile products. With this in mind, the company is releasing the ‘Softjet Grand” model to a target audience in the Soft signage segment, particularly to producers of Soft signage’s like flags and banners which are directly printed on polyester based recyclable fabrics. The new unit uses environmentally friendly ink. Meanwhile, the ‘Vastrajet’ is being promoted across the digital textile printing segment; it has been designed in such a way that it doesn’t use water like traditional machines
“Consumers have now become more aware of the effects that everyday chemicals have on the environment and their own health. This new found consumer wisdom has led to the demand of more sustainable and eco-friendly solutions,” said Pavan Gupta, Director, Colorjet. “Advertising and promotions are required for the growth of any business but the constant use of such hazardous material can lead to an unhealthy environment and therefore internationally soft signage is now becoming widely popular.”
Colorjet claims to be the only manufacturer that offers and sells machines as a solution, along with RIP color management, ink usage, ICC profile and training for application development or various applications that a machine can be used for across different markets.
