Connor Consulting Corp., a global leader in software license compliance and royalty audit services, announced a strategic growth partnership with The Acacia Group, specialist investment firm building stronger businesses by harnessing the power of digital transformation. This partnership marks a significant milestone in Connor’s mission to help organizations secure, scale, and optimize the value of their software and technology investments—with a strong emphasis on expanding into the Middle East.
With the backing of The Acacia Group, Connor is opening a new chapter of innovation and regional investment that will benefit clients across the UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, and surrounding markets.
“This partnership opens a powerful new chapter for Connor,” said Viresh Chana, Founder and CEO of Connor Consulting. “”Acacia’s growth capital, specialized technology, and operational expertise will be instrumental in helping Connor continue to scale, drive new customer-focused innovations, and create meaningful professional growth opportunities for our team. With their support—combined with our deep understanding of our customers’ needs and growth drivers—we’re well positioned for sustained market expansion well into the future.”
The collaboration enhances Connor’s ability to deliver:
- End-to-End Software Asset Management (SAM) & ITAM Services
- Specialized Publisher Advisory
- Expert Guidance across ITSM and Digital Transformation Initiatives
- Global Scale with Regional Delivery Models
- Increased Investment in Local Partnerships and Talent
Founded in 2009 and headquartered in San Francisco, Connor Consulting serves many of the world’s largest licensors and enterprises. The company’s proprietary methodologies, differentiated service delivery, and deep global experience have positioned it as a trusted advisor in the rapidly evolving world of software licensing, IP monetization, and digital governance.
“We’ve been hugely impressed with the Connor team’s quality and vision,” said Frederic Cassis, Managing Partner at The Acacia Group. “Viresh and his team have built an exceptional business, and we’re excited to support them in this next phase of growth. Our partnership with Connor reflects our commitment to working closely with leadership teams to evolve strategy, expand into new markets, scale in a sustainable way, attract top talent, and develop differentiated IP that drives long-term value.”
Connor’s experienced leadership team, many of whom hail from top global advisory firms, continues to drive strategic transformation for clients navigating the complex software and IP landscape. With this new partnership, the firm is set to deliver even more impact across the technology lifecycle.
