EC News Deskdu has concluded its participation at the 40th GITEX Technology Week, having showcased its latest next-generation solutions and technologies during the region’s premier consumer computer and electronics trade show at Dubai World Trade Centre. This year’s event has been the first to be held under new normal conditions during the pandemic, and the exclusive du stand was successfully developed using a consumer-friendly design in line with the highest health and safety standards.
Supported by social distancing measures and new interactive screens, the exclusive area has been effective and influential, providing extensive insights through its showcases concerning how the company continues to humanise experiences, simplify technology, and go beyond connectivity. Taking part under the theme Enabling Digital Now, du has effectively demonstrated how the telco will support public and private sector enterprises with their respective digital transformation journeys and strengthen the national communications industry in the years ahead.
du’s digital platform was one of the standout showcases at the event and provides the foundation for building an intelligent organisation. It relies on future technology architecture to help organisations re-architect for scale and comprises three pillars: Digital Trust, Digital Infrastructure and Digital Innovation.
du’s Digital Trust is an integrated platform that helps organisations build digital trustworthiness and provides outcome-based security, risk management, compliance, and privacy. It offers trusted governance that mitigates risk, builds and manages a trusted ecosystem, and supports trust-enabled commerce.
du Digital Infrastructure ensures customers have the right foundations to build their transformational journey. It provides agile, resilient, secure, and scalable solutions based on hybrid and multi-cloud, complete managed services, in-country data centre services, and software-define enterprise networks.
du Digital Innovation will enable organisations to innovate by harnessing technologies that drive customer excellence and develop market-driven operations. Supported by data capitalisation capabilities and digital-native software production, it facilitates customer excellence by leveraging technologies, connected devices, and ubiquitous services.
du announced that two new purpose-built data centres will be introduced in Q1 2021, Dubai Silicon Oasis and Kizad Abu Dhabi. du showcased that they will be fully operational, diversely routed, carrier-neutral, and highly scalable like those before them for ultimately connectivity.
This past January, du signed a partnership agreement with the Ministry of Health and Prevention to deliver the Digital Hospital Platform capable of providing state-of-the-art and best-in-class e-Health solutions and applications to patients, clinicians, and workforces. du is providing smart tracking for COVID-19 patients and collaborating with the Dubai Health Authority to provide electronic health records.
du Blockchain Edge is a mature cloud service hosted on Dubai pulse, serving the brands’ exclusive blockchain platform to provide seamless digital experience and solutions. It guarantees scalability and empowers individuals, enterprises, and government entities to build their own blockchain use cases in no time. Already, there are several notable Blockchain success stories:
- DCD strategic partnership: The strategic partnership with Dubai Civil Defence will automate business processes and payments settlements between other government entities, enable data exchange, and oversee integration with the URB and KYC network.
- Al Wasl Properties Blockchain agreement with SDGE: This entails a consortium governed by Smart Dubai Government Establishmentwith three more connected entities, Dubai Land Department, Wasl, and Emirates NBD. All services linked to a digital tenancy contract through this solution will be received within a few minutes.
