GEC NEWS WIREeFatoora is being launched in Dubai following lab testing and pilots with key partners in the UAE. eFatoora offers an effortless, non-disruptive experience to consumers with digital adaptable technology with seamless integration. The launch of eFatoora complements the Smart Dubai initiative, which is a visionary effort undertaken by the Emirate to transform it into the world’s smartest and happiest city by ensuring the sustained happiness of its citizens, residents and visitors by 2021.
eFatoora offers a comprehensive range of engagement modules which allow retailers to communicate with customers in a fresh and interactive manner. It captures all itemized real-time transaction data, which is easily accessed by retailers allowing them to provide bespoke offers to a specific customer according to their shopping behaviour. The rich data captured can then be seamlessly converted into customer-specific incentives such as rewards, promotional offers, and loyalty points. Retailers can also partner with the eFatoora app with their existing loyalty schemes allowing them to add the extra benefit of a paperless receipt without disrupting their relationships with customers.
Yasmine Khan, CEO, eFatoora, said: “eFatoora offers a digital receipt via our mobile application, and for those without a smart phone, digital receipts can be uploaded to the dedicated web portal or existing NFC, QR or bar code loyalty cards. More commonly there is also an email version. eFatoora is a turnkey management system, that compliments the efforts of HH vision 2021.”
“eFatoora is a ‘plug-and-play’ system that offers seamless integration for retailers, government departments, the hotel industry, healthcare and the security sector; it is easy to install without additional signups, cards or alterations to point-of-sale systems or existing privileges programs.
