GEC NEWS WIRETP-LINK Middle East, focuses on channel business development in Egypt; Building tight alliance with channel partners, developing disties
TP-LINK is all set to roll out a comprehensive programme focusing on developing its channel business in in Egypt.
The strategy to develop the business in Egypt comes as TP-LINK has seen business confidence return to the IT market in that country. Roger Gong, Country Manager, Egypt at TP-LINK Middle East, said the company has decided to strengthen its B2B and B2C SOHO and SMB networking business in Egypt as the country is steadily turning around from the upheaval it has experienced in the past three years.“We have been working so hard to communicate the new business and partners initiatives, and we are working closely with each channel segment to ensure that we lay a solid foundation upon which our business will develop and grow,” he said.
He said TP-LINK has brought in new business models and is finding mutual growth points together with all partnership works with in Egypt.
Gong pointed out that as a result, TP-LINK is building tight alliances with channel partners and developing distributors so that they can start to position their business functions as service providers for reseller partners.
He said looking ahead, TP-LINK will be enhancing its Channel Partner Programme and after-sales service. “We have started the process of setting up our own after-sales call center as this is an important part in our growth,” he said. “Our partners in Egypt can expect to see a broadened product portfolio in the second half of the year and beyond. This is one of TP-LINK’s great advantages. We’ll also work together with channel partners and serve them better than before.”
