2 hours ago

Embracing AI-ready data security

Samer Diya, Senior Vice President, EMEA Sales, Forcepoint
Samer Diya, Senior Vice President, EMEA Sales, Forcepoint

Forcepoint’s booth at GITEX showcases the urgent need to protect data everywhere, calling for security that is as dynamic and intelligent as the technologies transforming our world. Forcepoint is empowering security leaders to embrace AI-ready data security, because as AI and cloud reshape industries, they also expand the attack surface.

Forcepoint is showcasing its self-aware approach to data security that transforms risk visibility into proactive protection. Attendees will see how, by unifying visibility and enforcement, Forcepoint creates a continuous, adaptive loop that empowers security teams to know, adapt, and protect data, wherever it resides.

Visitors will discover how Forcepoint’s AI-native strategy powers data security that continuously learns, adapts, and responds to evolving risks. Powered by an AI Mesh technology, we deliver precise, explainable and customisable data discovery and classification, while a single-policy framework governs prioritisation, remediation, and protection.

It ensures unified protection for data at rest, in use, and in motion, across all environments and channels. The key takeaway: AI-native security accelerates response times and delivers deep visibility across cloud, endpoint, and network environments, closing the critical gaps that legacy tools leave behind.

Forcepoint is highlighting full-lifecycle data protection, intelligent automation, and real-time detection and response across hybrid environments. Forcepoint’s unified platform simplifies security operations and improves compliance while enabling secure collaboration across cloud, SaaS, and remote workspaces.

These technologies are built to scale with complexity and help organisations move from reactive threat defence to proactive risk management, ensuring data remains protected wherever it travels or resides.

Forcepoint collaborates with a global network of strategic partners, technology alliances, and regional distributors to deliver advanced data security solutions, and to drive secure digital transformation across the Middle East and beyond.

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