SOHO and SMB Networking Vendor Moves to Enable Retail Partners through Channel Enablement and Certification Schemes
TP-LINK is all set to roll out a comprehensive training programme targeting all its retail partners in the UAE.
According to the company which supplies a broad range of products to global users including Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters, the training initiatives will address all technical aspects on the networking and wireless products currently being sold in the retail channels.
Lucas Jiang, Country Manager, TP-LINK Middle East, said the TP-LINK retail training programme aims to empower sales staff of retailers to better understand the currently networking products the company is developing and bringing to the Middle East.
“All retailers that currently sell our solutions such as Sharaf DG, Emax, Jumbo and others are expected to participate in this training programme,” he said.
He added that although the training scheme is aimed at equipping retail’s sales people however TP-Link will extend the training to technical staff as well. “There is nothing one loses by getting trained. It’s always good to learn about new technology, trends and products coming to market.” Jiang explained that once trained, sales and technical people that go through the programme will be required to undergo a certification exam. “We will be certifying all those that pass the exams with a certificate that confirms their credentials,” he said.
He added that the training will be organised through our retail distributor Techmicro for all the retail partners in the UAE. “We are covering all our retailers and because each retailer has specific needs, we will be tailoring the programme to suit the needs of our partners,” he said.
